It's packaged like a juice pouch and you squeeze it out to eat it. But it has a cap to screw back when you can't finish all at once. Plus less mess with tightly sealed package! FYI, if it's frozen hard! It won't come out even if you try to squeeze it out...you need to take some time to kind of break it (massage it little bit...) with your hands.
They have different flavors, but I love the coffee flavor the most. Vanilla seems to be okay too. Haven't had chance to try other ones...if you did, let me know.
What does "Seolleim" mean?
It basically means your heart fluttering when you start falling in love. So the commercials are all basically concentrated to that topic.
Now you know what word Seolleim is all about...I found couple of Seolleim commercials from YouTube. Enjoy!